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Louise Wylie
Glasgow Local

Sarah Heath
Dallas Local

Ruthie Walters
Cardiff Local

Catherine Driver
Vancouver Local


At Travel Lemming, we have something we call the “friends and family test.” It means we won’t publish a guide unless it’s so good that we would give it to our own friends and family. And, in fact, we often do exactly that.
We try hard to make the kind of honest, reliable, and helpful travel guides that we would want to use ourselves. We hire local creators. We give our creators budgets to visit places and try new restaurants. We take many original photos so we can show you how places really look. We buy products with our own money so we can give honest recommendations. We have rigorous editorial standards, with every piece of content going through multiple levels of editorial review.
But producing content at our quality standards is, quite frankly, expensive.
And it’s getting harder and harder for small independent publications like us to turn a profit.
You see, the big tech companies are trying to close off the Internet. They want to make it so you never leave their platform, and thus never read our guides.
Meanwhile, new artificial intelligence technologies are being used by bad actors to copy our content and spam the Internet. Already, it’s getting harder and harder to find our guides – even when you’re explicitly searching for them – among the sea of AI content.
The bottom line is that, in order to survive, we need our readership to start coming directly to Travel Lemming to plan their travels.
By subscribing to Travel Lemming Passport, you’re helping us to continue producing human-first travel guides. And, since your subscription means we can afford to turn off the display ads for you, you’ll get to enjoy those guides in a distraction-free environment.
We are incredibly grateful to our Passport subscribers for supporting us.
Our promise to you is that we will do everything we can to make sure you get value out of your Passport. We want it to be your passport to the world, and we want to help you travel better, cheaper, and further without content.
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